Social media workshops for Antrim and Newtownabbey businesses

News article

These two workshops aim to answer all your social media questions

Antrim and Newtownabbey Borough Council is holding two social media workshops as part of the Optimal Programme.

Part 1: Social Media Ads Workshop for Business Owners - The Do's & The Don'ts – Tuesday 7 June, 10:00 - 12:30

This session will cover:

  • An introduction to Facebook, Instagram and Google ads
  • How to determine the right platform to advertise on depending on your business
  • How to create an effective Facebook ad (includes determining ad spend and who you should show your ad to)
  • How to create an effective Instagram ad (includes determining ad spend and who you should show your ad to)
  • How to create an effective Google ad (includes determining ad spend and who you should show your ad to)
  • Websites and ads: How to use your website to optimise your ad
  • Tips and tricks from a digital marketing expert

Register now.

Part 2: Emerging Social Media Trends & Introducing Them into your Business - Tuesday 14 June, 10:00 - 12:30

This session will cover:

  • An introduction to video content on social media and how to determine the right platform to post video content to
  • What kind of video content is preferred by users on social media
  • Video content ideas for business • The best free software to edit/create videos for businesses
  • How to create an engaging Instagram Reel
  • How to create an engaging TikTok
  • How YouTube can be a valuable asset for business owners
  • How to optimise your website reach using video content

Register now.

These workshops are free of charge and are open to businesses located in Antrim and Newtownabbey Borough with fewer than 50 full-time employees.


First published 17 May 2022