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How to find a venue for your gig
How to find and book the right venue for your live show.
How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Setting up an innovation start-up
How to build an innovative start-up, develop a business plan for innovation and find the right finance and exit options for your business
Creative business support and funding
Discover where to find advice, funding and skills support for creative businesses in Northern Ireland.
How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
Business growth: cashflow management
Cashflow issues are common in growing businesses - here's how to control working capital and manage finances for growth
Common approaches to innovation
What are the most common approaches to innovation, and how you can analyse the market, identify opportunities and find government support for innovation
Trade mark tips for beginners
12 things that small business owners need to know in order to protect and manage their valuable trade marks
7 key advantages of R&D for small business
Discover different ways to leverage research and development to improve products and services, and boost your business.
Advantages of innovation
Benefits of innovation in business can include efficiencies, growth and increased competitive advantage, as well as enhanced reputation
External research and development
How to outsource your research and development and the benefits of commissioning it externally
Managing the design process
Understand the steps you should take when trying to turn an idea into a product
Eliminating ideas that are not viable
Understanding when a product will not be viable is important to prevent wasting time and money
Exploring your ideas
How to innovate and develop your business ideas
Measure your financial performance
Use common financial performance measures, such as profit margins and accounting ratios, to review your business finances
Problems with growth: overtrading
Overtrading and lack of finance are common problems in a fast-growing business - here's how to overcome them