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Promoting your business online
Low-cost ways to promote and market your business, products or services on the internet.
Distance selling
The rules and regulations on distance selling (eg phone, mail order, online) and how to do it effectively.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
What is open source software?
What is open source software, how does it work and how is it different to proprietary, closed-source software.
Tips for selecting open source business software
How to choose what open source software to use in your business and make sure that you get the most of it.
Find support for open source software
Where to find support and training for implementing open source solutions in your business.
Using the internet for business
Reasons for using the internet in business, main considerations and common pitfalls businesses should be aware of.
Advantages of using internet in business
Using internet in business can increase your profits, reduce costs and help you work more productively.
Types of e-commerce business models
Basic e-commerce models are business to business (B2B) or business to consumer (B2C), although other models exist.
Email and internet acceptable use policy
An acceptable use policy can help limit risks and data breaches, ensure compliance and protect your business reputation.
Advantages and disadvantages of using email for business
Understand the key benefits and downsides of using email for business, and how to use email technology more effectively.
Using email for business communication and marketing
Different ways you can use email to enhance your business operations, including marketing and communications.
Internet and email security issues
Understand the threats to your business from the internet and email usage, and ways to safeguard your business.
How to report a cyber crime
Find out where and how businesses can report online fraud, cyber security incidents and other types of cyber crime.
Different types of cyber crime
Understand the common ways cyber criminals may attack your business, how cyber attacks work and how they might affect you.
Cyber security risk management
How to manage cyber security risks to your business, create security policies and practices, and use cyber insurance.