Search results
SWOT, PESTLE and other models for strategic analysis
Introduction to the common business analysis models, including SWOT and PESTLE analysis, scenario planning and Porter's Five Forces framework
Employee focused performance measurement
Tools and techniques to measure and manage your employee performance more effectively
Benchmark your business performance
Use benchmarking to measure your business performance against that of your competitors as a focus for your growth strategy
Set business performance targets
How to move from performance measurement to target-setting in order to help your business improve and grow
Customer focused performance measurement
How to gather and manage information to help your business attract, retain and sell to customers
Competitor analysis
Performance metrics you can use to analyse your competitors, and how to use this information to inform your business decisions
Is my business ready to grow?
Common reasons why you may want to grow your business and how to tell if you're ready to expand.
Marketing your product or service overseas
Ideas for how to market your product or service overseas.
Assess export market opportunities
Researching and adapting to customer requirements and the business environment in overseas markets
Selling and distribution in overseas markets
Look at different ways of selling and distributing overseas.
Transport considerations when exporting
The transport options that are available to exporters and their insurance requirements.
Working effectively with different cultures
How to approach other cultures respectfully and effectively.
Ten key steps to successful exporting
Tips for how to improve your chances of exporting successfully
Choosing the right export markets
Focusing on export market opportunities that suit your strengths.
Manage export contracts and logistics
Understanding export contracts, delivery and payments.
Plan your export market entry strategy
Choosing the right distribution channels and ways of promoting your product in overseas markets.
Business and commercial environment of Northern Ireland
Key trading sectors, business taxation and government help for businesses in Northern Ireland
Demographics of Northern Ireland
Overview of population, labour market, main business centres and economic activity in Northern Ireland
Financial risk
Understand the main types of financial risks to your business and find ways to mitigate and reduce them
Marketing, entertainment and subscriptions expenses
What types of marketing, entertainment and subscriptions your business can claim as business expenses.