Search results
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram