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Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.
Knowing our customers' needs - Up and Running (video)
Labelling and packaging rules for specific sectors
The legal requirements for price-marking and labelling precious metals, footwear, food, drink tobacco and toys.
Product labelling and packaging rules for retailers
Understand the special rules for retailers about the price marking and labelling of products.
What you need to know about packaging and labelling
The law about the packaging and labelling of products including information on quantity, composition, place and date of manufacture.
Product labelling and packaging
Manufacturers and retailers must respect laws on packaging and labelling before trading their products.
E-marketplaces, online auctions and exchanges
Understand what e-marketplaces are and decide if they are appropriate for your business.
Online auctions
The different types of online auctions and the benefits they can offer to both buyers and suppliers.
Online exchanges and trading hubs
The different types of online exchanges and hubs and the main considerations before entering one.
Types of e-marketplace
Understand the different categories of e-marketplace, how they operate and how they can benefit your business.
Catalogues and directory listings
How e-marketplaces use catalogues and directories to promote the products and services of their members.
Deciding if an e-marketplace is for you
Deciding if an e-marketplace is likely to add value to your business and which marketplace you should opt for.
The implications for e-purchasing
What is meant by the terms e-procurement and e-sourcing and how they enhance the purchasing cycle.
Benefits of e-marketplaces
Understand the various benefits that the use of e-marketplaces can bring to buyers and sellers.
Contract law in Europe
Contract law varies in different member states, although some harmonisation has been introduced.
Interpretation of terms and words in European contracts
Rules on interpretation are intended to prevent confusion about the meaning of contractual terms.
Performance of obligations set out in a European contract
The performance of a contract is usually simple, but in longer-term contracts it can become complex.
Formation of European contracts
The point at which a contract is agreed is one of the most important elements of a contract.