Search results
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Fair trading, accurate descriptions and Trading Standards
An introduction to fair-trading laws, accurate descriptions and the role of Trading Standards and how the rules apply to your business and what you must do.
Additional rights for consumers when they make a complaint
There are additional rights for consumers when making a complaint that other traders do not have, including the right to ask for a repair or replacement.
Consumer Rights Act 2015 - what you need to know
Main considerations businesses need to know under the Consumer Rights Act 2015 relating to the sale of goods, provision of services and digital downloads.
Submitting new websites to search engines
Learn how to submit your website to a search engine and why this can help your website get found, and why you should avoid automated search engine submissions.
Segmenting your email marketing lists
How to ensure your marketing emails are sent to carefully targeted recipients by segmenting your lists and tailoring your email message to secure more sales.
TV, radio and cinema advertising
How radio, TV, and cinema advertising can help you reach your target audience, the costs you may incur and how to make the most from each of these mediums.
Get to know your customers
The benefits of improving your relationship with your customers by learning more about who they are and their purchasing behaviour.
What happens if I can't resolve a customer complaint?
What to do when you can't resolve a complaint with a customer including seeking advice from Consumerline and resolving through the small claims court.