Search results
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Privacy and data protection in direct marketing
What steps you must take to protect your customers' privacy and data and comply with the law when carrying out email, telephone or any other direct marketing.
Data Protection Act
How rules on data protection are likely to affect your business including what personal information you store, how long you retain personal information, how it is stored and what it may be used for.
Common e-commerce pitfalls
Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online.
Frequently asked questions about email marketing data protection
Some frequently asked questions about data protection in marketing including advertising for third parties, email marketing lists and similar products and services.
Electronic, email and telephone marketing regulations
Email, telephone and fax marketing regulations including rules about opting-in and opting-out of email communications and the telephone preference service.
The Privacy and Electronic Communications Regulations
The practical steps you can take to make sure your e-marketing complies with the privacy regulations.
Data protection when buying marketing databases
Your responsibilities when buying personal information for marketing purposes including informing individuals and seeking consent.
Data protection offences and enforcement
Offences under data protection law relating to notification, obtaining data without consent and breaching notices.
Data protection and direct marketing
Tell people who you are, how you will use their information and if you will pass it on to other businesses to comply with data protection regulations.
Using cookies and the law
You must be open about what cookies do, how and why you use cookies and provide instructions on how to turn them off to comply with electronic communications regulations.
E-commerce pitfalls - design and usability concerns
Understand the importance of good design and usability in the success of your e-commerce site and avoid the common pitfalls of e-commerce design.