Search results
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Increase your market share through new sales channels
Growing your business by selling products and services through different routes such as direct selling, agents and distributors.
Market and sell effectively to similar customers
Expand market share by targeting similar customers with market research, referrals, and strategies like direct mail, ads, and word-of-mouth.
Sell more to existing customers
How to increase your market share understanding why your existing customers buy from you and get opportunities to sell them more.
Win old customers back
How to get old customers to return by rebuilding relationships through offers and personalisation.
Ten questions to ask for a successful advertising campaign
Ten questions to ask to help ensure your advertising campaign is working effectively from understanding objectives to setting clear measures of success.
Outsourcing the delivery of your goods
The benefits of outsourcing order fulfilment and how to choose the right partner who is dedicated to representing your brand and provides good customer service.
Delivering digital products
The different approaches that can be taken to deliver digital products to your customers including email, autoresponders, download pages and software options.
Physical delivery of goods
The main considerations if your business needs to physically deliver goods ordered online to customers including distribution channels and tracking goods.
Automated order processing
The role of an effective automated internal order processing system in a successful fulfilment process as part of delivering your customers’ online.
Digital rights management
The role of digital rights management in the protection of intellectual property for digital goods supplied through online downloads such as software and music.
Fulfilling online orders
Fulfilling orders involves quick delivery for both digital downloads and physical products, with fulfilment services managing the entire process efficiently.
How to deliver online orders to meet customer expectations
Points to consider when setting up a fulfilment service that meets your customer's expectations including personalised orders and delivery status tracking.
Increase your market share
How to increase sales and profit from existing customers, break into new markets and increase your overall share.