Search results
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
How to write a good job advert
Tips for employers on what to include in an effective job advertisement.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Carrying out the job interview
How to conduct a fair job interview and keep appropriate records of the interview process.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Identify areas for improvement in your business
Get ready to tender for contracts by improving your business, identify areas for improvement and take action
Prepare your business to tender for contracts
Assess areas for improvement in your business to pass pre-qualification and tender successfully for contracts
Conducting industrial action ballots
How a union must conduct a ballot before it can call for official industrial action.
Implement changes to improve your business
Making the right changes to your business to improve prospects when competing for contracts and preparing to tender.
Demonstrate good environmental compliance
Show your environmental credentials to become a more attractive business to contractors in Northern Ireland when preparing your business for tender
Find contracts and tender successfully
Put your business in the best position to find and win tender competitions in Northern Ireland, Great Britain, Republic of Ireland and the EU
Sales channels to reach your customers
How to decide which sales channels to use to reach your customers, including face to face, retailers and sales agents.
Application forms vs CVs in the recruitment process
Employers can weigh up the options for recruiting new staff either by requesting CVs or using job application forms.
Shortlist and invite candidates to interview
How to draw up a shortlist of candidates for interview when recruiting new staff.
Using tests in the recruitment process
The various tests employers can use in the recruitment process to help you choose the right candidate.
What types of business insurance are legally required?
Information on the types of cover you must have by law - typically employers' liability and motor insurance.
Checklist: buying insurance for your business
Key stages when choosing and buying insurance.
What insurance does my business need?
Learn about the different types of insurance and how to get help from an insurance broker.