Search results
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
The basics of starting a business
Simple steps to create a business plan, find customers and decide on a legal structure for your startup business
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Social enterprises as registered charities
Charitable purposes, features of charities, governing documents and registration
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Find and develop a business idea
The first steps to finding and developing a business idea and the research you might need to undertake
Do you have the qualities to be a young entrepreneur?
Find out if you have the skills and experience to become a young entrepreneur
Key challenges for young entrepreneurs
The main challenges that young entrepreneurs may need to overcome from lack of experience to sourcing finance
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Six top tips for business networking
Networking tips for raising your profile, meeting new customers and suppliers, sharing knowledge and sourcing finance
What networks are available to Northern Ireland businesses?
Business networking events hosted by business support organisations across Northern Ireland
Build your own business network
Create and make the most of an informal business network in Northern Ireland
Invest Northern Ireland business networks
Invest Northern Ireland provides business support programmes, business growth help and business networking events
Business and commercial environment of Northern Ireland
Key trading sectors, business taxation and government help for businesses in Northern Ireland
Demographics of Northern Ireland
Overview of population, labour market, main business centres and economic activity in Northern Ireland