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Tourist accommodation: reselling electricity, gas and utilities
The rules for reselling gas and electricity, charging for telephone calls and providing water from private supply.
Keeping a guest register in your tourist accommodation business
Why you must keep a guest register if you run a hotel, bed and breakfast, hostel or any other accommodation business, and what you need to record in it.
Data protection in tourism businesses
All tourist accommodation businesses must keep a guest register – be aware of your responsibilities to keep this data secure.
Payback period
Using payback period to see how quickly an investment is repaid.
Non-financial factors for investment appraisal
Taking into account the broader non-financial factors of a potential investment.
Information that invoices must contain
A valid invoice must contain certain information which may include VAT number, company name, business name and address.
Invoicing and payment terms
How to devise payment terms and an invoicing system to maintain a healthy cashflow.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.
Knowing our customers' needs - Up and Running (video)
Labelling and packaging rules for specific sectors
The legal requirements for price-marking and labelling precious metals, footwear, food, drink tobacco and toys.
Product labelling and packaging rules for retailers
Understand the special rules for retailers about the price marking and labelling of products.