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Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.
Building digital relationships with your customers
Techniques that can be used to forge successful business relationships including providing engaging content, answering FAQs and asking for registrations.
Digital marketing planning: five top tips
Top tips for planning digital marketing campaigns, including building customer personas, setting SMART objectives and measuring and optimising your campaigns for success.
Sell more to your existing customers (video)
Video guide to selling more to your existing customers explaining a number of tactics to boost sales.
How to write a successful marketing plan
Setting clear, realistic objectives that match your strategy and putting your plan into action by making someone responsible for monitoring progress.
Implement your marketing plan
Making sure your marketing plan is carried out and learning from your mistakes, consider your resources, the costs involved and how you will control activities.
Plan your marketing tactics
How to choose the best way to achieve your marketing objectives by thinking of product, price, promotion, place, people, processes and physical evidence.
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.