Search results
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy.
Advantages and disadvantages of pay-per-click advertising
Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
How pay-per-click search advertising works
Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
Choose the right keywords for your PPC campaign
Read about how to choose the most relevant keywords which is the key to converting clicks into sales.
Types of pay-per-click advertising
How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Recruiting and supporting migrant workers - Avondale Foods (video)
Mia McKeown from Lurgan-based business Avondale Foods explains how they recruit, employ, and support migrant workers in their business.
How to support migrant workers in your business
There are many ways you can support migrant workers in your business including having the correct policies and providing appropriate training.
Local support for employers and migrant workers
Support organisations that are available to Northern Ireland employers and migrant workers.