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Optimal Programme for Antrim and Newtownabbey businesses
This free business growth programme offers support through mentoring, workshops and networking.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
Digital innovation masterclass for the tourism industry
Learn how Northern Ireland can increase its tourism offering through digital innovation.
Net Zero Hydrogen Fund DEVEX and CAPEX competitions
Funding competitions providing support for new low carbon hydrogen production facilities.
Draft Spirit Drinks Regulations 2023 consultation
Legislation proposed around definition, description, presentation, labelling and geographical indications protection of spirit drinks.
Niche Vehicle Network Production Readiness Competition
Competition providing a platform for collaborative R&D for organisations active in the UK niche and zero emission vehicle technology sector.
Aerospace innovation support Spring 2023
Up to £2.5 million for industrial-led civil aerospace collaborative R&D projects.
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Social media business opportunities and challenges
Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Managing social media in our business - The MAC (video)
Find out how arts venue The MAC (Metropolitan Arts Centre) manages their social media – Media and Communications Officer Ciaran Corr shares his experiences
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.