Search results
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Amplifying Imagination - AI in the Creative Industries
This challenge call offers £50,000 funding and a 16-week acceleration programme to enhance the use of artificial intelligence solutions in the creative sector.
£6 million investment in the Immersive Arts
UK Research and Innovation has announced a new £6 million programme to help the arts and culture sector explore the creative potential of immersive technology.
Recruiting and supporting migrant workers - Avondale Foods (video)
Mia McKeown from Lurgan-based business Avondale Foods explains how they recruit, employ, and support migrant workers in their business.
How to support migrant workers in your business
There are many ways you can support migrant workers in your business including having the correct policies and providing appropriate training.
Local support for employers and migrant workers
Support organisations that are available to Northern Ireland employers and migrant workers.
Advantages of employing migrant workers
There are many advantages to employing migrant workers including gaining access to new skills and knowledge.
Recruiting migrant workers
The steps you should take as an employer when recruiting migrant workers.
Smart Towns and Villages funding
DAERA encourages applications for smart towns and villages funding under new PEACEPLUS Programme.
Free energy insights for NI manufacturers
Smart Manufacturing Data Hub is offering a free service to help Northern Ireland manufacturers optimise their energy use and reduce costs.
Monthly Horizon Europe Q&A sessions
Innovate UK will be hosting 'Horizon Europe Hour' every month, providing a platform for businesses to connect directly with UK National Contact Points.
New e-learning platform for tourism businesses
Tourism NI has launched an online learning platform specially developed to support the Northern Ireland tourism industry.
Changes to UK company law
How does the Economic Crime and Corporate Transparency Act impact your company and your responsibilities?