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Five tips for effective market research
Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Developing your sales forecast
How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.
Create a sales plan from a sales forecast
Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Podcast for business
What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.
What to consider before launching a podcast
Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.
How to set up and run a podcast series
What you need to consider before setting up and running a podcast for your business including buying the recording equipment.
Advantages and disadvantages of having a podcast
Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.
Pricing legislation
Legislation that protects consumers from unfair commercial practices, including misleading pricing information such as the unfair trading regulations.
How to get sales appointments
Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Generating sales leads
The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation