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Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Accurate descriptions: Rules for describing your products and services
How to describe your products and services in a lawful way in line with consumer protection legislation.
Bidding for overseas government procurement opportunities
Information for UK businesses about overseas government procurement opportunities.
Advantages and disadvantages of X for business
There are advantages and disadvantages for businesses using X to reach their audience online, consider the benefits and challenges before you start.
Set up and run an X account for business
How X works and how you can use it as part of your marketing plan, including setting up your profile, getting started and running the account.
X advertising
How to choose the right advertising option on X to meet your campaign goals, and how to use the targeting options to find your audience.
Resolving public sector tendering problems
Sources of help to resolve tendering problems in the EU.
Where to find out about tender opportunities in Great Britain and Ireland
Information on where you can find out about potential public sector contracts in Great Britain and Ireland.
How to use X for business (video)
A short video tutorial on how businesses can set up and run a X account and use it to reach their audience and promote their products and services
Support available for exporting to Australia
There are a range of support options available to help you export to Australia.
X for business
The benefits and challenges of X for business, how to set up and manage an account, use advertising and track and evaluate your success.
Taxes, duty and legal considerations when exporting to Australia
Find out about the numerous things you need to consider before you start exporting to Australia.
Benefits of the UK-Australia free trade agreement
The UK has signed a Free Trade Agreement (FTA) with Australia which will make exporting to Australia cheaper, faster and more secure for UK businesses.
Advantages and challenges of exporting to Australia
Be aware of the advantages and challenges of doing business in Australia.