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Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Market surveillance and product compliance guidance and information
Guidance and source of information on complying with market surveillance rules when placing certain products on the Northern Ireland market.
When you need an economic operator for product compliance
When Article 4 of the EU Regulation on Market Surveillance and Compliance of Products applies, and the products that are subject to it.
Responsible economic operators and product compliance
Who can be an economic operator responsible for compliance tasks and what is their role.
Building digital relationships with your customers
Techniques that can be used to forge successful business relationships including providing engaging content, answering FAQs and asking for registrations.
Digital marketing planning: five top tips
Top tips for planning digital marketing campaigns, including building customer personas, setting SMART objectives and measuring and optimising your campaigns for success.
Sell more to your existing customers (video)
Video guide to selling more to your existing customers explaining a number of tactics to boost sales.
How to write a successful marketing plan
Setting clear, realistic objectives that match your strategy and putting your plan into action by making someone responsible for monitoring progress.
Implement your marketing plan
Making sure your marketing plan is carried out and learning from your mistakes, consider your resources, the costs involved and how you will control activities.
Plan your marketing tactics
How to choose the best way to achieve your marketing objectives by thinking of product, price, promotion, place, people, processes and physical evidence.
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.