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Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Privacy and data protection in direct marketing
What steps you must take to protect your customers' privacy and data and comply with the law when carrying out email, telephone or any other direct marketing.
Data Protection Act
How rules on data protection are likely to affect your business including what personal information you store, how long you retain personal information, how it is stored and what it may be used for.
Common e-commerce pitfalls
Common factors that result in e-commerce systems not achieving their full potential and how to overcome the challenges and pitfalls of selling online.
Frequently asked questions about email marketing data protection
Some frequently asked questions about data protection in marketing including advertising for third parties, email marketing lists and similar products and services.
Electronic, email and telephone marketing regulations
Email, telephone and fax marketing regulations including rules about opting-in and opting-out of email communications and the telephone preference service.
The Privacy and Electronic Communications Regulations
The practical steps you can take to make sure your e-marketing complies with the privacy regulations.
Data protection when buying marketing databases
Your responsibilities when buying personal information for marketing purposes including informing individuals and seeking consent.
Data protection offences and enforcement
Offences under data protection law relating to notification, obtaining data without consent and breaching notices.
Data protection and direct marketing
Tell people who you are, how you will use their information and if you will pass it on to other businesses to comply with data protection regulations.
Using cookies and the law
You must be open about what cookies do, how and why you use cookies and provide instructions on how to turn them off to comply with electronic communications regulations.
E-commerce pitfalls - design and usability concerns
Understand the importance of good design and usability in the success of your e-commerce site and avoid the common pitfalls of e-commerce design.
E-commerce pitfalls - order fulfilment issues
How problems with order fulfilment can impact upon the ongoing relationship with your customer and become a barrier to repeat purchases.
E-commerce pitfalls - marketing considerations
Understand why effective marketing is such a vital element in the success of your e-commerce site including developing a plan and using the right tactics.
E-commerce pitfalls - shopping cart problems
Identifying problems that can occur at the checkout stage of your e-commerce site and how to avoid them to help increase your online sales.
E-commerce pitfalls - content problems
Ensuring that the content of your e-commerce site meets the expectations of your users and is accurate, easy to read, regularly updated and interesting.
E-commerce pitfalls - security weaknesses
Understand how security weaknesses can threaten the successful operation of your e-commerce business including issues like hacking, data leaks and DOS attacks.