Search results
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.
Social media business opportunities and challenges
Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Managing social media in our business - The MAC (video)
Find out how arts venue The MAC (Metropolitan Arts Centre) manages their social media – Media and Communications Officer Ciaran Corr shares his experiences
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.