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Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Legal and licensing help for new tourist accommodation businesses
You should be aware of the various legal considerations before starting up a tourist accommodation business, such as certification.
Entrepreneurship for tourist accommodation providers
Accommodation providers can benefit from strategic planning and taking an entrepreneurial approach to running the business.
Quality assessment and star ratings for new accommodation businesses
Tourism NI runs a voluntary quality grading scheme for accommodation businesses – find out how to get your new business graded to boost your reputation.
The tourist economy in Northern Ireland
Key facts and figures about the tourism industry in Northern Ireland.
Certifying a new accommodation business
If you are starting up a new tourist accommodation business such as a hotel or bed and breakfast, you must apply to get certification from Tourism NI.
Support available for accommodation businesses
Help, support and advice for tourist accommodation providers such as hotels and guesthouses, including Invest NI and Tourism NI.
Categories of accommodation business
The eight accommodation categories in Northern Ireland including hotel, guesthouse, bed and breakfast and hostel.
Start a tourist accommodation business
How to start a tourist business in Northern Ireland, including the tourism economy, key considerations, challenges and certification.
Get your tourist accommodation certified
The process of applying for tourist accommodation certification from Tourism NI and getting your premises inspected.
Tourist accommodation categories that need certification
The eight categories of tourist accommodation that require certification from Tourism NI in order to trade.
Inspections of certified tourist accommodation
Tourism NI inspects certified tourist accommodation every four years and also carries out ad-hoc inspections.
Appealing your tourist accommodation inspection outcome
If Tourism NI refuse or revoke your tourist accommodation certification you can appeal the decision.
Deregister your certified tourist accommodation
You should inform Tourism NI if your wish to stop trading as a tourist accommodation provider.
Tourist accommodation certification
Details of the Tourism NI certification process and statutory inspections for accommodation start-ups.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.