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The benefits of measuring your customer service performance
Use metrics to measure your customer service performance with a view to building on your successes.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
Understand your customers better
Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.
How to gather customer feedback
Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales
What is customer service?
Customer service is about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.
Use competitor analysis to improve your business
The ways you can improve your business using knowledge about your competitors.
How to do competitor analysis
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Increase your market share through new sales channels
Growing your business by selling products and services through different routes such as direct selling, agents and distributors.
Market and sell effectively to similar customers
Expand market share by targeting similar customers with market research, referrals, and strategies like direct mail, ads, and word-of-mouth.
Sell more to existing customers
How to increase your market share understanding why your existing customers buy from you and get opportunities to sell them more.
Win old customers back
How to get old customers to return by rebuilding relationships through offers and personalisation.
Ten questions to ask for a successful advertising campaign
Ten questions to ask to help ensure your advertising campaign is working effectively from understanding objectives to setting clear measures of success.
Outsourcing the delivery of your goods
The benefits of outsourcing order fulfilment and how to choose the right partner who is dedicated to representing your brand and provides good customer service.