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Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How to choose raw materials for ecodesign
Consider your use of raw materials while developing sustainable goods and services.
Ecodesign for end of product life
How to design products so that you or your customers can reuse or dispose of them in an environmentally friendly and cost-effective way.
Product ecodesign checklist
Considering the whole of a product's lifecycle to ensure goods and services become more sustainable
Ecodesign: compliance and standards
Understand the legal responsibilities and standards that relate to the ecodesign of products, and how to ensure compliance with ecodesign directives.
Ecodesign in product and service development
What is ecodesign and how it can help you to minimise the environmental impact of your goods and services
Advantages and disadvantages of ecodesign
Introduction to the environmental and cost benefits of ecodesign, and some barriers to creating products or services in a sustainable way.
Ecodesign: process and strategies
How to plan ecodesign for your products and introduce ecodesign activities within your business’ existing design process.
Research your products for ecodesign
How to carry out research and life cycle assessment to ensure that new or revised products follow ecodesign principles.
Identify ecodesign priorities
Assess your priorities when developing new or revised products that will use ecodesign.
What is ecodesign?
An overview of ecodesign and the key environmental considerations when developing products using ecodesign principles.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Identify areas for improvement in your business
Get ready to tender for contracts by improving your business, identify areas for improvement and take action
Prepare your business to tender for contracts
Assess areas for improvement in your business to pass pre-qualification and tender successfully for contracts