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Substantiate your environmental claims
Businesses should provide evidence, which can be verified, to support their objective or factual environmental claims.
Truthful and accurate environmental claims
How to avoid misleading consumers by giving them an inaccurate impression, even if those claims are factually correct.
Open and transparent environmental claims
The environmental claims your business makes must not omit or hide important information from consumers.
Fair and meaningful environmental claims
It is important that your customers are not misled by the way comparative environmental claims are made.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
What is branding?
What branding is, and how it could benefit your business if you get it right by highlighting what is unique about your business compared to competitors.
Create your sales plan
How a sales plan will help you to sell your product or service
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.