Podcast for business
Introduction
A podcast is primarily an audio communication in a digital format. It is typically a series that can take place in different formats, including interviews, panel discussions and storytelling.
Podcasts are becoming an increasingly popular content marketing format for businesses to communicate with their existing customers about products and services and drive traffic back to their websites. They’re also a great way to connect with potential customers. Podcasts can provide businesses with the opportunity to communicate with those consumers who have an on-the-go lifestyle.
This guide outlines what you need to consider before launching a podcast series. It takes you through the pros and cons of a podcast for business. It also explains how to set up and run a podcast series.