Podcast for business

If you’ve decided that a podcast is right for your business and your digital marketing strategy, it’s time to get it to your listeners.

Getting started with your podcast

There are some steps you have to take to get started, including:

Buying your podcast recording equipment

Your equipment can be as expensive as your budget allows. Not all popular podcasts have the most high-level setup.

Choosing your editing software

The software you buy will help you edit your episode before publishing it. Podcast software ranges in price, and there are free options on the market.

Creating artwork

The cover photo that sits with your podcast is what users on streaming platforms see, so having a good brand image can help you increase your listeners.

Choosing a hosting service

Your podcast needs hosting somewhere so potential listeners can access it. You will find many hosting services to store your files, and you can then distribute your podcast to streaming platforms such as Spotify and Apple Podcasts.

When you launch your podcast you should continue to market it across your other marketing platforms. Utilising these platforms you’ve already got a community on will help grow your podcast audience.