Create and manage a website

Set up a small business website

A step-by-step guide to planning and creating a business website that meets the needs of your customers
Registering and renewing .eu domain names in the UK after 1 January 2021

Find out what you need to do if you hold a .eu domain or want to register one
Best practice in web design

Make sure that your business' website makes an impact - follow these web design and development standards and best practices
Website hosting options

Understand the different types of web hosting, their advantages and disadvantages, and how to find the right hosting solution for your business
Search engine optimisation (SEO)

Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site
Content management systems

Key considerations when choosing a content management system - understand the different types, features and advantages a CMS can bring to your business
Content marketing

Content marketing can help you build relationships with potential customers and increase brand awareness – find out how it can work for your business
Measure your online marketing

How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness
Pay-per-click and paid search advertising

How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked

Guides
- Find guides by sector
- Find guides by theme
  - Starting a business
    - Before you start your business
      - Considering starting a business
      - Start-up business ideas
    - Start your business
    - Running your start-up business
    - Grow your start-up business
      - Trade with other countries
      - Take steps to grow your business
  - Finance
    - Find local finance
      - Northern Ireland business support finder
    - Raising finance
    - Managing finance
    - Financial difficulty
      - Managing financial difficulty
  - Taxes
    - Business tax
    - Self-employed and tax
      - Setting up as self-employed and tax
      - Help and support for the self-employed
    - PAYE and payroll
      - PAYE and payroll for employers
    - Keeping records for business
      - Record-keeping
    - Excise duties
    - Industry-specific taxes
    - Complying with European law
    - Contact or deal with HM Revenue & Customs (HMRC)
    - Companies House returns, accounts and other responsibilities
    - Business changes
      - Making changes to your business
    - Selling, closing or restarting your business
    - Accountants and tax advisers
  - Employment and skills
    - HR documents and templates
    - Recruitment
    - Employment documents and policies
      - Staff documents and employment policies
    - Pay, pensions and minimum wage
    - Manage people
    - Holidays, statutory leave and time off
      - Holiday, other leave and sickness
      - Maternity, paternity, adoption and parental leave
    - Performance, training and development
    - Resolve conflict and staff leaving
      - Problems at work
      - Dismissals and staff leaving
  - Health and safety
    - Coronavirus (COVID-19): Staying safe at work
    - Health and safety basics
      - Protecting your business
    - Health and safety made simple
    - Make your business safer
      - Managing the welfare of people
      - Safer ways of working
  - Efficiency and environment
    - Environmental action to improve your business
    - Reduce, reuse, recycle your business waste
    - Resource efficiency
    - Reducing your environmental impact
    - Environmental guidance by business sector
  - Business premises and rates
    - Choosing the right business property
    - Rates for non-domestic properties
      - Business rates
    - Property management and costs
    - Adapting and improving your property
      - Make your property more efficient
      - Disabled access and facilities in business premises
  - Innovation and R&D
    - Product and service development
      - Developing products and services
      - Research and development
    - Design and business innovation
      - Use innovation in your business
      - Design for business success
    - Intellectual property
      - Intellectual property for business
      - Patents, trade marks, copyright and design
  - Sales and marketing
    - Business contracts and fair competition
    - Consumer rights and protection
    - Marketing your business
    - Product safety
    - Sales laws
    - Know your customers
    - Maximise your sales
  - IT
    - IT basics
      - Introduction to IT
      - Choosing suppliers
    - Software and technology solutions
      - Software and business applications
      - Communications
    - Getting online
      - Create and manage a website
      - E-commerce
    - Security and data protection
      - Data protection and legal issues
      - IT security and risks
  - Exporting and importing
    - Basics of importing and exporting
    - Choosing a market
      - Doing business in the EU
      - Trading with countries outside the EU
    - Procedures and licences
    - Sector overviews and regulations
    - Moving your goods
    - Customs declarations
      - National Clearance Hub
  - Grow your business
    - Prepare for growth
      - Assessing current performance
      - Planning business growth
    - Strategies for growth
    - Finance and logistics
      - How to grow your business
      - Financing growth
    - Managing growth
      - Leading staff through growth
      - Manage business risks
  - Buy or sell a business
    - Acquiring a business
    - Selling your business
    - Exiting and transferring your business
      - Businesses in difficulty
      - Transferring your business
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