Create and manage a website

A step-by-step guide to planning and creating a business website that meets the needs of your customers

Make sure that your business' website makes an impact - follow these web design and development standards and best practices for 2018

Understand the different types of web hosting, their advantages and disadvantages, and how to find the right hosting solution for your business

Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site

Key considerations when choosing a content management system - understand the different types, features and advantages a CMS can bring to your business

Content marketing can help you build relationships with potential customers and increase brand awareness – find out how it can work for your business

How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness

How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked