Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
How to choose, manage and get the best strategic, sales, and campaign support from the right advertising agency for your business.
How to use the media, the internet and other sources of publicity to raise the profile of your business.
How to get started in telemarketing and how to create a successful telemarketing programme.
How to use direct marketing to communicate your sales message to your customers.
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.