Telemarketing can offer a number of advantages over other forms of direct marketing. By talking directly to your potential customers, you can immediately determine their interest in what you are selling. It also allows you to ask questions to assess their needs for your product or service, and effectively explain any technical areas.
However, there are some strict regulations that cover telemarketing. You will need to be aware of these when deciding how to market your business.
This guide provides information on the different types of telemarketing, including the advantages and disadvantages of telemarketing. It also explains telemarketing planning and advises on measuring the success of your telemarketing campaign. Finally, this guide explains telemarketing scams and legal issues.