Digital marketing

  • Develop a digital marketing plan

    What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.

  • Email marketing

    Best practice advice to improve open and click rates and boost sales through email marketing campaigns.

  • Search engine optimisation (SEO)

    Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.

  • Pay-per-click and paid search advertising

    How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.

  • Content marketing

    Content marketing can help you build relationships with potential customers and increase brand awareness.

  • Measure your online marketing

    How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.

  • Mobile marketing and m-commerce

    This guide provides an overview of SMS marketing and mobile advertising and their advantages and disadvantages.

  • Podcast for business

    What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.