Develop an effective sales team

Sales are the lifeblood of any business. Running a business involves being able to sell your products or services to your customers. Initially you may decide to take on sole responsibility for this function. However, in time you should consider employing experienced sales staff if you want to achieve significant growth in sales.

If you need to bring in specialist salespeople, it can be difficult to judge when to do this and how to recruit the right people for your business. If you already have a sales team, it's important to know how to motivate them and measure their performance.

This guide explains when and what to consider when hiring sales staff, such as working out the right pay package and what to look for in sales staff. It also provides guidance on how to manage and measure their performance.