Social media platforms

Social media presents opportunities for businesses to reach their target audience and build relationships with customers. There are a range of social media platforms and each should be approached differently. You don't need to be on every channel - choose those that will help you achieve your goals and fit with your overall marketing strategy.

Different social media channels have differing technology, audiences and etiquette. It pays to do your research before creating a profile for your business and to plan before posting content or engaging with other users.

This guide explains how various social media channels work. It advises you on choosing the correct channels for your business and highlights key things to consider about each of them. 

For detailed guidance on two of the largest social media platforms, see:

• Facebook for business
• X for business