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Competition law
Understand how the Competition Act 1998 and the Enterprise Act 2002 affect your business
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
Social media platforms
LinkedIn, YouTube, Instagram, Snapchat and Pinterest - find out how your business can use these social media channels and identify the most suitable platforms for you.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Snapchat for business
How to use Snapchat to reach your audience with real time video and image content, including the basics of using the app and opportunities for businesses.
TikTok for business
Using TikTok to drive brand awareness and engagement, including creating an account, developing content and identifying trends.
Pinterest for business
How to use Pinterest to reach your business’ target audience, including the basics of using the platform and delivering business benefits.
Advantages and disadvantages of using online marketplaces
The benefits and challenges of using online marketplaces such as Amazon or eBay to sell your products over the internet.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Identify areas for improvement in your business
Get ready to tender for contracts by improving your business, identify areas for improvement and take action