Search results
How to promote your gig
There are many ways to advertise your gig – from traditional leaflets and posters, to social media promotion and email marketing.
Negotiate a gig deal
Find out what type of gig deals are there, how payments work in the gig business and how to negotiate booking arrangements.
How to pitch your music
Follow these simple steps to pitch your music to venues and to gig promoters.
Find an audience for your show
Learn how to increase gig attendance and use simple strategies to help you get more fans through the door.
Booking gigs: the basics
Understand the process of booking gigs, and find out what promoters and venue owners look for when choosing what acts to book.
How to find a venue for your gig
How to find and book the right venue for your live show.
How to approach gig promoters
Understand how gig promoters work and what they expect from you as a band or an artist.
Finance and funding for music businesses
An overview of the different finance options available to music businesses in Northern Ireland.
Reduce water, sewerage and trade effluent costs
Limiting the amount of water you use will help to reduce water and sewerage bills for your business.
Northern Ireland Deposit Return Scheme
The latest details of a new deposit return scheme which is set to be introduced in Northern Ireland from 2025.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
What are deposit return schemes?
How deposit return schemes typically work along the full supply chain from producers to retailers to consumers.
Drink
Guidance on selling alcohol in Northern Ireland and producing and distributing wine, craft beer and cider
Manufacturing and the environment
Guides on how to improve the environmental performance of your manufacturing business
Deposit return schemes
An overview of schemes which provide a financial incentive for consumers to return drinks containers for recycling.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Checklist: storing goods and materials safely
Ways of reducing storage risks - from clearing exit routes and checking shelving to clearing up spillages quickly and providing any appropriate equipment.
Storing food safely
Ensuring you comply with food-hygiene regulations and minimising the health and safety risks caused by lifting and carrying food.
Choose between single or multiple supplier strategy
Advantages and disadvantages of single sourcing vs multiple sources of supply, and when two or more suppliers may be better than one.