Search results
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
Social media best practice for business
Social media advice for businesses looking to set up, evaluate, manage or improve their social media campaigns across a range of channels.
Business exit strategy: selling your business
How to develop key business characteristics that will make selling your business to another business more likely.
Business exit strategy: float your business on the stock market
Characteristics your business will need to attract venture capital investment or for a stock-market flotation.
Exit strategy: key considerations when starting a business
Overview of the key start-up decisions that could affect your ability to successfully exit your business.
Business exit strategy: close your business
Overview of the circumstances in which you may close your business and the practicalities of how to go about it.
Online advertising
Cost-effective ideas for advertising on the internet including advertising through your own website, other websites and through search engines.
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Develop your franchise format
The franchise operations manual, and protecting your brand.
Is franchising right for your business?
Offering franchisees a successful business model, and having the right resources and skills.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.