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Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.
Labelling and packaging rules for specific sectors
The legal requirements for price-marking and labelling precious metals, footwear, food, drink tobacco and toys.
Product labelling and packaging rules for retailers
Understand the special rules for retailers about the price marking and labelling of products.
What you need to know about packaging and labelling
The law about the packaging and labelling of products including information on quantity, composition, place and date of manufacture.
Product labelling and packaging
Manufacturers and retailers must respect laws on packaging and labelling before trading their products.
Check if you can use transit to move goods to the EU and common transit countries
Use common and Union transit when exporting or taking goods out of the UK to move them quickly and delay duty until they reach their destination
Set up your business to move goods out of the UK using transit
How to get your business ready to move goods out of the UK to Common Transit Convention countries.
Preparing to move your goods out of Northern Ireland using transit
How to plan your route and make declarations if your transit movement is starting in Northern Ireland.
E-marketplaces, online auctions and exchanges
Understand what e-marketplaces are and decide if they are appropriate for your business.
Online auctions
The different types of online auctions and the benefits they can offer to both buyers and suppliers.
Online exchanges and trading hubs
The different types of online exchanges and hubs and the main considerations before entering one.
Types of e-marketplace
Understand the different categories of e-marketplace, how they operate and how they can benefit your business.
Catalogues and directory listings
How e-marketplaces use catalogues and directories to promote the products and services of their members.
Transporting goods into the UK under transit: step-by-step
Find out what to do when you transport goods under a transit movement into or through the UK from common transit countries.
Deciding if an e-marketplace is for you
Deciding if an e-marketplace is likely to add value to your business and which marketplace you should opt for.