Search results
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
Checklist: storing goods and materials safely
Ways of reducing storage risks - from clearing exit routes and checking shelving to clearing up spillages quickly and providing any appropriate equipment.
Storing food safely
Ensuring you comply with food-hygiene regulations and minimising the health and safety risks caused by lifting and carrying food.
Personal protective equipment (PPE)
When you might need to provide protective kit for employees - from headgear and eye protection to footwear - to minimise the risk of workplace injury.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
The health and safety inspector's rights and powers
Lists rights to carry out investigations, take possessions and statements and to copy documents on your premises any time.
Preparing for the health and safety inspector's visit
Getting your records of risk assessments, safety inspections and training ready for inspection from a HSENI or local council environmental health inspector.
Advice and informal warnings from the health and safety inspector
The difference between best practice and legal duties, following verbal advice and improvement notices issued by the health and safety inspector after a visit.
Health and safety improvement notices
What an inspector will specify you will need to do, your right to appeal and who to contact for advice when you are issued an improvement notice after a visit.