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Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.
Labelling and packaging rules for specific sectors
The legal requirements for price-marking and labelling precious metals, footwear, food, drink tobacco and toys.
Product labelling and packaging rules for retailers
Understand the special rules for retailers about the price marking and labelling of products.
What you need to know about packaging and labelling
The law about the packaging and labelling of products including information on quantity, composition, place and date of manufacture.
Product labelling and packaging
Manufacturers and retailers must respect laws on packaging and labelling before trading their products.
E-marketplaces, online auctions and exchanges
Understand what e-marketplaces are and decide if they are appropriate for your business.
Online auctions
The different types of online auctions and the benefits they can offer to both buyers and suppliers.
Online exchanges and trading hubs
The different types of online exchanges and hubs and the main considerations before entering one.
Types of e-marketplace
Understand the different categories of e-marketplace, how they operate and how they can benefit your business.
Catalogues and directory listings
How e-marketplaces use catalogues and directories to promote the products and services of their members.
Deciding if an e-marketplace is for you
Deciding if an e-marketplace is likely to add value to your business and which marketplace you should opt for.
The implications for e-purchasing
What is meant by the terms e-procurement and e-sourcing and how they enhance the purchasing cycle.