Search results
Social media business opportunities and challenges
Some of the opportunities and challenges you should consider when using social media for business in order to make the most of it and avoid common pitfalls.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Business benefits of advertising
The different ways that advertising can raise your profile with customers and how to do it, such as providing contact details and information about products.
Types of advertising
Consider various types of advertising and choose which is best suited to your marketing goals.
Franchising options
Business format franchising, licensing, and agency and distribution agreements.
Plan an advertising campaign
Maximise the impact of your advertising by getting your message and your timing right, and making sure you reach the right audiences as per your marketing plan.
Applying for voluntary strike-off and dissolution
How a business can apply to be struck off the register, and how Companies House deals with an application
Who to inform about applying for voluntary strike-off and dissolution
Interested parties must be told about an application for voluntary strike-off, and they may have the right to object
Involuntary strike-off
If a business is not in operation, the registrar can strike it off the register and dissolve it
Administrative restoration to the register
A former director of a company that has been struck off or a member of an LLP that has been struck off can apply for administrative restoration
What happens with court-ordered restoration
If the court orders a business to be restored to the register, a name change may be required that incurs costs
Withdrawing an application for voluntary strike-off
When it is necessary or appropriate to withdraw an application for voluntary strike-off
What happens to assets after dissolution
How to deal with voluntary and compulsory strike-off or restoration of a registered business
International search engine optimisation
Using search engine optimisation to reach audiences in different regions and countries, including language considerations.
Measure your search engine optimisation results
Learn how to track the results of an SEO campaign, and how to use these results to improve search ranking in future using tools like web analytics and plugins.
Top tips to improve your SEO
Top tips to help ensure your website gets found using search optimisation (SEO) techniques including quality content, meta tags, link building and tracking.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Search engine optimisation: keyword strategy
Keywords are essential to ensure your site will be visible on search engines, a strategic approach will help you make the most of search engine optimisation.
Search engine optimisation dos and don'ts
Understand the key tactics used to optimise websites and how best to use them and learn about dishonest ‘black hat’ techniques that can get a site banned.
The basics of starting a business
Simple steps to create a business plan, find customers and decide on a legal structure for your startup business