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Manage business finances
Guides on why managing finance is an important part of starting and running your business
Family business
Understand the benefits and issues that affect family-run businesses, employing family members or financing from friends and family
Start-up business ideas
Guides and tools to help you find and develop ideas for ways to start up your own business in Northern Ireland
Hire professional services
Guides on how and why to hire professional service providers to help your business in the startup phase
Business planning
Guides on how to create a business plan for your startup and how business plans can be useful at different stages of your business
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Name your business
Guides on how to choose a name for your startup business and the rules you need to follow depending on your choice
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan
Market research
How to conduct your market research and competitor research
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...