Search results
Prevent underage sales
Age verification systems to help your businesses prevent underage sales, including accepted forms of ID and how to refuse sales.
Age-restricted sales
Rules and regulations for selling age-restricted products and services, including tobacco and alcohol, as well as steps to prevent underage sales.
Selling tobacco and nicotine inhaling products
Guidance on preventing the sale or display of tobacco and nicotine products, such as e-cigarettes, to anyone under the age of 18.
Six tips for successful primary market research
When you carry out field research to gather market information – ask the right questions, talk to the right people, interpret carefully and be impartial.
Customer research: what you need to know
The key things to find out about your customers and the factors that influence their buying decisions including loyalty, satisfaction and service.
Should I use a market research agency?
How to choose between alternative methods of completing field research and how to find professional researchers if you decide to outsource your field research.
Market trends and competitor intelligence
Key things to find out about your market to remain competitive including the demand for your product or service, market trends and competitors’ plans.
Three market research pitfalls to avoid
Points to bear in mind while utilising the published market data you've gathered: be cautious about out-of-date information and misleading averages.
Five tips for effective market research
Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Developing your sales forecast
How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.
Create a sales plan from a sales forecast
Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Podcast for business
What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.