Search results
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Business security survey
How to protect your business internally and externally by performing a survey to reveal weaknesses in security.
Protect your business against crime
Common security issues, including premises safety, CCTV surveillance, and dealing with security emergencies.
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Advantages and disadvantages of working from home
Home working could reduce costs but you may have trouble separating home life from work so weigh up the pros and cons.
Water charges for businesses
Different types of water charges for Northern Ireland businesses, choosing a water company, and regulation of the water industry.
Understand your water and wastewater bills
How water and wastewater charges are calculated and how you are charged for water use and wastewater disposal.
Sewerage charges for businesses
The charges that businesses must pay for sewerage services.
Trade effluent charges
Discharge of contaminated waste water other than normal sewerage into the sewer requires consent and is chargeable.
Water and sewerage charges for businesses
Water and sewerage charges, and how to keep them to a minimum by reducing water use in your business.
Reducing business waste
Guides on how to ensure your business waste is handled in the right way legally and for the environment
Tenancy Deposit Scheme
Landlords are required to protect the tenant's deposit in a scheme.