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Five top tips to promote an age-diverse workforce
How employers can create a workplace that is inclusive to workers of all ages to give them a competitive advantage in recruitment and retention.
Ageing workforce: challenges for staff and employers
How employers can identify and address the challenges of an ageing workforce.
Advantages of employing and retaining older workers
Key benefits that employing and retaining older workers can bring to businesses.
Employment rights of older workers
How employers can meet the legal rights of older workers including retirement age, age discrimination, and caring for dependants including grandchildren and parents.
Retain and retrain older workers
How employers can make efforts to retain staff to secure key skills and experience and how retraining older workers may be beneficial.
Recruiting older workers
How employers can recruit fairly and avoid age discrimination when taking on new staff including older workers.
Write a job description and person specification
Details that you should include in job descriptions and person specifications when recruiting new staff.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertise your job vacancy
Where and how to advertise your job vacancy to maximise your chances of getting the right person to work for you.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
Using employment agencies to find staff
The information you should provide to an employment agency when recruiting new staff.
Search engine optimisation (SEO)
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
How to write a good job advert
Tips for employers on what to include in an effective job advertisement.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Carrying out the job interview
How to conduct a fair job interview and keep appropriate records of the interview process.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Identify areas for improvement in your business
Get ready to tender for contracts by improving your business, identify areas for improvement and take action