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Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Dealing with bullying and harassment claims
Set up policies to deal with grievances fairly and sensitively and protect both the complainant and the alleged bully.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Seven tips for employers to improve work-life balance
Practical tips to help employers encourage a work-life balance amongst their staff.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Maternity leave and pay
The statutory rights to leave and pay when an employee has a baby.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Notification and confirmation of maternity leave
Employee and employer obligations regarding maternity leave notification.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
The right to maternity leave
Who qualifies for statutory maternity leave and how employers may offer enhanced leave rights.
Maternity leave and protection against detriment or dismissal
You must not unfairly treat or dismiss employees because they are taking, took, or sought to take statutory maternity leave.
Changing a return date after maternity leave
Notification from employees regarding changes to their return date, or if they don't intend to return to work at all.
Holiday and pensions during maternity leave
An employee's contractual benefits during maternity leave.
Terms and conditions during maternity leave
Certain terms and conditions continue to apply during statutory maternity leave.
Contact and work during maternity leave
You can keep in contact with an employee during maternity leave and she may work up to ten keeping-in-touch days.
Returning to work from maternity leave
The automatic right to return to the same job depends on whether the employee is returning from ordinary maternity leave or additional maternity leave.
When maternity leave can begin
Beginning maternity leave and reasons why the start date may need to be changed.
Types of direct marketing
Types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.