Search results
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Green Tourism Certification
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Certificate of fitness for rental properties
To rent out a property, you must obtain a certificate of fitness from your local council.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Rental property health and safety
Landlords' health and safety responsibilities when letting property.
Register a house in multiple occupation
Houses rented to 3 or more unrelated people must be registered as an HMO.
Legal and licensing help for new tourist accommodation businesses
You should be aware of the various legal considerations before starting up a tourist accommodation business, such as certification.
Entrepreneurship for tourist accommodation providers
Accommodation providers can benefit from strategic planning and taking an entrepreneurial approach to running the business.
Quality assessment and star ratings for new accommodation businesses
Tourism NI runs a voluntary quality grading scheme for accommodation businesses – find out how to get your new business graded to boost your reputation.
The tourist economy in Northern Ireland
Key facts and figures about the tourism industry in Northern Ireland.