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Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Recruiting and supporting migrant workers - Avondale Foods (video)
Mia McKeown from Lurgan-based business Avondale Foods explains how they recruit, employ, and support migrant workers in their business.
How to support migrant workers in your business
There are many ways you can support migrant workers in your business including having the correct policies and providing appropriate training.
Local support for employers and migrant workers
Support organisations that are available to Northern Ireland employers and migrant workers.
Advantages of employing migrant workers
There are many advantages to employing migrant workers including gaining access to new skills and knowledge.
Recruiting migrant workers
The steps you should take as an employer when recruiting migrant workers.
Advantages of seeking staff feedback and ideas
Business benefits of encouraging regular feedback, opinions, and ideas from your employees.
Communicate business information with staff
You will gain meaningful feedback and ideas from your employees if you regularly share key business information.
Business values
Identify and establish core business values and how to communicate these with staff.
Align employee voice and collective voice
How involving trade unions and non-union representatives can establish a collective voice in your business.
Create staff forums
How you can use employee forums to seek ideas to streamine your operations and boost business performance.