Search results
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Product safety and metrology - Northern Ireland
Guides on specific product safety and metrology regulations for businesses placing goods on the market in Northern Ireland
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Promoting our business through Instagram - Ivory & Pearl
Kate Speers, owner of Ivory & Pearl, explains how they promote their business through Instagram
Understanding social value in public procurement
What social value is in public sector procurement, how you demonstrate it in a tender submission and what resources are available to assist your business.
The Consumer Rights Act
Understand the implications of the Consumer Rights Act 2015 and the responsibilities you have under it to the consumers who buy your goods or services.
Costs of buying business property
Financial considerations you should take into account when purchasing commercial premises.
Advantages and disadvantages of buying business property
You should weigh up both pros and cons when considering buying a business property.
Buying commercial property: using a surveyor
A surveyor can help you negotiate insurance and contracts and give you advice on any alterations that may be required.
Buying commercial property: concluding the sale
Completing the sale of a business property including exchanging contracts, deposits, paying Stamp Duty Land Tax and Land Registry fees.
Make an offer to buy a business property
Understand conditional offers, lockout agreements, building survey results and raising finance for the purchase.
Buying commercial property: using a solicitor
A solicitor can offer valuable legal advice and support to negotiate a suitable deal when purchasing business property.
Buying business property
What to consider when buying your own business premises, financial and legal aspects, and when to use a solicitor or surveyor.