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Sell more to existing customers
If you understand why your existing customers buy from you, there might be opportunities to sell them more.
Manage social media security
Tips on how to keep yourself secure when using social media including using safe passwords, controlling access and being aware of spam and phishing scams.
Winning new business top tips
Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.
Assess your customer base
Getting the right understanding of your customers and who they are to grow your market share.
Diversify your business
The risks and rewards of developing new products for new markets while trading.
Get old customers back
How to persuade lapsed customers to return through rebuilding those relationships.
Sell into new markets
How to break into and sell existing products and services to new customer bases.
Manage your customer service
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales.
The benefits of measuring your customer service performance
Use metrics to measure your customer service performance with a view to building on your successes.
How to write a successful marketing plan
Setting clear, realistic objectives that match your strategy and putting your plan into action by making someone responsible for monitoring progress.
Understand your customers better
Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.
How to gather customer feedback
Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales
Implement your marketing plan
Making sure your marketing plan is carried out and learning from your mistakes, consider your resources, the costs involved and how you will control activities.
What is customer service?
Customer service is all about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.
Plan your marketing tactics
How to choose the best way to achieve your marketing objectives by thinking of product, price, promotion, place, people, processes and physical evidence.
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.