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Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Advantages and disadvantages of using your own money to start a business
The pros and cons of self-funding your new business using personal savings and own money.
How much money you need to start your business
Things to consider when seeking finance for your new business including how much money you need and when you need it by.
Displaying and disclosing your business name
Information on the rules about what you must disclose about your business name and registration details.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Social enterprises and the public sector
Ways for social enterprises to maximise their chances of winning public sector contracts through tender competitions
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Ten tips for choosing a business name
A list to help you choose the right name for your new business, from legal issues to standing out from local competitors.
Finance options for new businesses
Discover diverse finance options for new businesses: personal savings, loans, grants, and more. Explore funding strategies tailored to your start-up needs.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Implement changes to improve your business
Making the right changes to your business to improve prospects when competing for contracts and preparing to tender.
Improve health and safety in your business
Set high standards in health and safety to compete successfully for contract work when preparing your business to tender
Business mistakes: unrealistic goals
Being over-optimistic about your market size and potential overtrading can be problematic for new businesses.
Business mistakes: taking your eye off the competition
Analyse and monitor your business competition to stay ahead by understanding their strategies, anticipating market trends and adapting your plans accordingly.
Business mistakes: poor stock control
Guidance on how you can avoid poor stock and asset management on in the early days of running your new business
Common mistakes to avoid when starting a business
Learn about the most frequent mistakes made by new business owners so you can avoid them in your start-up journey
Business mistakes: poor or inadequate market research
Conduct thorough market research and get to know your clients when you start-up in business.
Business mistakes: weak financial planning
Lack of capital, contingency plans and a reluctance to seek professional advice are all potential start-up problems
Small Business Rate Relief
The Small Business Rate Relief (SBRR) provides different levels of rate relief for Northern Ireland business properties depending on their net annual value.